Market segmentation can assist marketers to do all of the following EXCEPT:
A) develop more precise definitions of customer needs and wants
B) identify which variable base should be used for segmenting
C) more accurately define marketing objectives
D) improve resource allocation
E) evaluate performance

Question

Quizplus · Accepted Answer

Market segmentation itself does not signal which base should be used,but it will define needs and wants,and help marketers define marketing objectives,improve resource allocation,and evaluate performance.

Market Segmentation Can Assist Marketers to Do All of the Following