The marketing researcher for Bubastis Cat Treats has noticed a growing number of cat owners purchasing organic treats for their pets.The researcher thinks there is a market for organic cat treats,but she's not sure if the segment is substantial.In this case,substantiality means the segment:
A) has enough special stores, magazines, and other outlets that it will be possible to direct advertisements at this group
B) is large enough to permit a profitable market effort toward its members
C) exhibits a response rate to marketing variables different from the rates of other segments
D) is too large and needs to be reduced to a more easily identifiable and measurable size
E) will be difficult to develop a product to match this group of buyers

Question

Quizplus · Accepted Answer

Substantiality means the selected segment will be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.

The Marketing Researcher for Bubastis Cat Treats Has Noticed a Growing