A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the New England area where the winters are harsh and that lighter-weight blankets sell better in the Southeast market where mild winters require fewer and lighter covers for the bed.Segmenting the market according to climate is an example of _____ segmentation.
A) psychographic
B) lifestyle
C) perceptual
D) demographic
E) geographic

Question

Quizplus · Accepted Answer

Geographic segmentation includes segmenting markets by climate.

A Manufacturer of Blankets Knows Heavy 100 Percent Wool Blankets