Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family,husband,and job.According to a Redbook ad,"She's the product of the 'me generation,' the thirty-something woman who balances home,family,and career-more than any generation before her,she refuses to put her pleasures aside.She's old enough to know what she wants,and young enough to get it." This is an example of _____ segmentation.
A) demographic and psychographic
B) benefit desired and usage rate
C) geodemographic and benefit desired
D) demographic and usage rate
E) benefit desired and demographic

Question

Quizplus · Accepted Answer

Thirty-something women indicate demographic segmentation.The juggling act describes her lifestyle,which would represent psychographic segmentation.

Redbook Magazine Targets What It Calls "Redbook Jugglers," Defined as 25-