Deal$ stores sell a wide variety of low-priced merchandise: party supplies,cleaning products,toys,food,housewares,and health and beauty products for both men and women.Many items in the store are priced no higher than one dollar.Which type of demographic segmentation is Deal$ using?
A) Ethnic
B) Usage rate
C) Income
D) Gender
E) Age

Question

Quizplus · Accepted Answer

The store sells low-priced products to appeal to low-income customers.

Deal$ Stores Sell a Wide Variety of Low-Priced Merchandise: Party