ThermaCare Air-Activated Heat Wraps Are Meant to Be Wrapped Around

ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warmth can work at night while you sleep to restore your body.The manufacturer of ThermaCare heat wraps is using _____ segmentation.

A) geodemographic
B) functional
C) benefit
D) socioeconomic
E) feature-based