Zatarains offers packaged spice mixes for jambalaya,gumbo,and red beans and rice.Consumers can buy the product in the store,so Zatarains sells individual household-size packages to resellers.It also sells institutional-size packages to military bases,schools,restaurants,and other large organizations.The marketers of Zatarains would most likely segment the business market according to:
A) company characteristics
B) the buying process
C) financial terms
D) customer relationship objectives
E) length of distribution channel

Question

Quizplus · Accepted Answer

Each of the buyers of Zatarains' products have distinct characteristics to be met,such as type of company,company size,and product use.

Zatarains Offers Packaged Spice Mixes for Jambalaya,gumbo,and Red Beans and Rice.Consumers