When Henry Ford made the Model T,he said that consumers "can have their car in any color they want,as long as it's black." This was a case of:
A) Repositioning.
B) Reengineering.
C) one-to-one marketing.
D) undifferentiated targeting.
E) niche marketing.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy views the market as a whole without individual segments and uses a single marketing mix.

When Henry Ford Made the Model T,he Said That Consumers