The Southern Company is the largest provider of utilities in the southeastern United States.It has also been accused of being the biggest source of industrial air pollution in the area.Southern is trying to change consumers' perceptions of the company by sponsoring a series of television programs on how to preserve our environment.The Southern Company is hoping the programming will lead to:
A) repositioning
B) reengineering
C) demarketing
D) undifferentiated targeting
E) one-to-one marketing

Question

Quizplus · Accepted Answer

Repositioning means changing the customers' perception of a brand in relation to competing brands.

The Southern Company Is the Largest Provider of Utilities in the Southeastern