Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.It is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.Wild turkey hunters would be defined as a:
A) market segment
B) market position
C) segmentation base
D) retail position
E) consumer position

Question

Quizplus · Accepted Answer

A group of individuals sharing one or more characteristics (in this case love of wild turkey hunting)that cause them to have relatively similar product needs is called a market segment.

Turkey Hunting Equipment Around the Beginning of Fall Each Year,about 2.7 Million Turkey