Which of the following promotional activities is weakest in terms of the ability to focus on the target customer?

Question

Quizplus · Accepted Answer

Advertising is generally considered the weakest in terms of the ability to focus on the target customer because it is a mass communication tool that is not personalized and is broadcasted to a wide audience, making it less targeted compared to options like personal selling, which involves direct interaction with the customer.

Which of the Following Promotional Activities Is Weakest in Terms