This type of franchising is the fastest way for a franchisor to expand.

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Master franchise, also called sub-franchising, allows the franchisor to expand rapidly in a large territory or even in another country. The master franchisee typically has the right to open multiple units of their own and also to sell franchises to individual franchisees within the territory. This type of franchising allows for a quicker and more efficient expansion process as the master franchisee assumes much of the responsibility of finding and supporting individual franchisees.

This Type of Franchising Is the Fastest Way for a Franchisor