What is the last step of the marketing research process?
A) Specify sampling procedures.
B) Bill the client.
C) Analyze data.
D) Follow up.
E) Prepare and present the report.

Name: What is the last step of the marketing research process? A) Specify sampling procedures. B) Bill the client. C) Analyze data. D) Follow up. E) Prepare and present the report.
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Question

Quizplus · Accepted Answer

The final step is to follow up to determine why management did or did not carry out the recommendations in the report.

What Is the Last Step of the Marketing Research Process