Public relations departments often produce video new releases (VNRs)to highlight corporate news and then provide them free to TV stations,which may air them without disclosing where they came from.

Question

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This practice is called "video news release (VNR) distribution" and is a common tactic used by public relations departments to get their message in front of a mass audience through news programming. However, it has drawn criticism for blurring the lines between news and advertising, as viewers may not realize that the content they are watching was produced by a company seeking to promote itself.

Public Relations Departments Often Produce Video New Releases (VNRs)to Highlight