To determine the sales strength of BMW in Los Angeles,Aba calculates the BDI and CDI to plan a strategy for the market.He finds a low BDI (under 100)and a high CDI (over 100),indicating that BMW has a low potential in L.
A., but a large market share.

Question

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The low BDI indicates that BMW has a low sales potential in Los Angeles, while the high CDI indicates that the overall market in Los Angeles is favorable for BMW. This suggests that BMW has a small market share in Los Angeles, not a large one.

To Determine the Sales Strength of BMW in Los Angeles,Aba