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Black Coffee Roasters Bought Time for One Commercial During the Local

Question 31

Multiple Choice

Black Coffee Roasters bought time for one commercial during the local televised morning show based on the expectation of a total exposure for the ad of 57 ,000.This means that the _____ for the commercial would be 57 ,000.


A) frequency
B) attention value
C) gross impressions
D) effective reach
E) gross ratings point

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