Sixty percent of the total target market heard the radio spots for Cartersville Jewelry Exchange at least once during a four-week period.The average frequency of the advertisement was four.Calculate the gross rating points (GRPs).

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) are calculated by multiplying the reach percentage by the average frequency. Here, 60% reach and an average frequency of 4 gives GRPs = 60 * 4 = 240.

Sixty Percent of the Total Target Market Heard the Radio