Dogwood Coffee bought ad time on Radio K.During the first four weeks,4,000 different people heard the spot six times,while 2,000 heard it only three times during the same period.What is the average frequency?

Question

Quizplus · Accepted Answer

The average frequency is calculated by dividing the total number of exposures by the total number of people reached. Here, 4,000 people heard the spot 6 times (24,000 exposures) and 2,000 people heard it 3 times (6,000 exposures), totaling 30,000 exposures among 6,000 people. Thus, the average frequency is 30,000 exposures / 6,000 people = 5 times.

Dogwood Coffee Bought Ad Time on Radio K