The _____ describes how the advertiser will achieve its stated media objectives.

Question

Quizplus · Accepted Answer

The media strategy describes how the advertiser will achieve its stated media objectives, including which media channels and tactics will be used to reach the target audience. The communications plan is a broader plan that includes both the media strategy and the creative strategy. The media mission is not a commonly used term in advertising. The marketing mix refers to the broader set of marketing variables, including product, price, place, and promotion. Media execution refers to the actual implementation of the media plan.

The _____ Describes How the Advertiser Will Achieve Its Stated