The Franklin Review has 30,000 subscribers.A new restaurant in town pays $500 for a half-page ad in the newspaper.What is the cost per thousand (CPM)?

Name: The Franklin Review has 30,000 subscribers.A new restaurant in town pays $500 for a half-page ad in the newspaper.What is the cost per thousand (CPM)?
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Question

Quizplus · Accepted Answer

CPM = (Cost of Ad / Total Circulation) x 1000
Total Circulation = 30,000 (given)
Cost of Ad = $500 (given)
CPM = (500/30,000) x 1000 = $16.66.67 (rounded to nearest cent)

The Franklin Review Has 30,000 Subscribers