The media planner for a manufacturer of golf clubs for women of age 30 and above is considering the cost-efficiency of advertising on a talk radio station.During the morning drive time,the average number of listeners of age 30 and over is 40 ,000.Sixty percent are female,25 percent earn over $35,000 per year,and 99 percent own automobiles.What is the cost per thousand of this media planner's target audience (TCPM)if a 30-second commercial costs $200?

Question

Quizplus · Accepted Answer

The target audience is women of age 30 and above. From the given data, 40,000 listeners are 30 and over, and 60% of these are female. So, the target audience size is 40,000 * 60% = 24,000. The cost for reaching this audience with a 30-second commercial is $200. Therefore, the cost per thousand (TCPM) is calculated as $200 / (24,000 / 1,000) = $8.33.

The Media Planner for a Manufacturer of Golf Clubs for Women