The basic unit of sale for posters is 100 gross rating points daily.One rating point equals
A) 1 percent of a particular market's population.
B) one market sample per billboard.
C) each individual in the market.
D) each household in the market.
E) each ad exposure per day.
Correct Answer:
Verified
Q31: In Piccadilly Square in London,TDK has a
Q32: Bags are by far the largest category
Q33: Painted bulletins are very costly,but some advertisers
Q34: One of the most important parts of
Q35: A designer has been assigned the task
Q37: A _ is an eight-sheet billboard that
Q38: Which of the following is the widely
Q39: How does GPS influence the outdoor advertising
Q40: Bulletin structures
A) are most effective in spots
Q41: A Gap store in a local shopping
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents