The company's database of current,recent,and long-past customers as well as identified prospects comprises the _____ for direct-mail programs.

Question

Quizplus · Accepted Answer

A house list is a database of current, recent, and long-past customers as well as identified prospects, which is used as the basis for direct-mail programs. It is also referred to as an internal list since it is generated from the company's own records. The other options - buyer directory, mail-response list, compiled list, and inquiry file - refer to different types of lists but not the company's own database.

The Company's Database of Current,recent,and Long-Past Customers as Well as Identified