In Internet advertising,advertisers can use the same tools used to measure other media,such as the cost per thousand views of an ad,rating points,and share of audience,because they apply in the same way.

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In Internet advertising, while metrics like cost per thousand views (CPM) are used, the tools and metrics can differ significantly from traditional media due to the interactive and digital nature of the Internet. Metrics such as click-through rates (CTR), conversion rates, and engagement metrics are more specific to online advertising. Traditional media metrics like rating points and share of audience do not directly apply in the same way to Internet advertising.

In Internet Advertising,advertisers Can Use the Same Tools Used to Measure