Old Spice's campaign that targeted women with the slogan "The man your man could smell like" was also an example of a successful IMC approach that used 30-second commercials to draw audiences to digital media online where they can have a deeper,richer brand experience.

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The statement is true. Old Spice's campaign used both traditional 30-second commercials and a strong digital media presence to create an integrated marketing communication approach that successfully targeted both men and women.

Old Spice's Campaign That Targeted Women with the Slogan "The