When Janet saw the banner ad for Dice,an employment agency for software programmers,she used her mouse to access the site's home page.If the advertising rate for the banner ad were determined by the number of people who saw the banner,clicked on it,and visited the home page,then the publisher would be charging Dice according to
A) click-throughs.
B) web visits.
C) advertising links.
D) media linkages.
E) site landing pages.

Question

Quizplus · Accepted Answer

Click-throughs refer to the number of people who click on a banner ad and are redirected to the advertiser's website. In this case, the advertising rate for the banner ad is determined by the number of people who saw the banner, clicked on it, and visited the home page, which corresponds to click-throughs. Therefore, the best choice is A) click-throughs.

When Janet Saw the Banner Ad for Dice,an Employment Agency