To introduce Halo 7,a new video game,the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion.A beekeeper's website,ilovebees.com,appeared to have been overtaken by the evil force,the Covenant,with the hopes that people who visited the site would send their friends to the site.This would best be described as an example of

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This is an example of viral marketing, as the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with the hopes that people who visited the site would send their friends to the site, therefore spreading the information about the new video game like a virus.

To Introduce Halo 7,a New Video Game,the Director of Marketing