Which of the following is most likely a benefit of using digital media in an IMC program?
A) a non-addressable web portal
B) immediate customer feedback
C) pay-per-click sponsorships
D) legitimate e-mail ads
E) group buying potential

Question

Quizplus · Accepted Answer

Immediate customer feedback is a major benefit of using digital media in an IMC program as it allows for real-time interaction between the company and its customers, enabling the company to quickly respond to customer needs and preferences. The other options listed may also have benefits, but immediate customer feedback is the most significant advantage of digital media in this context.

Which of the Following Is Most Likely a Benefit of Using