Social media has transformed the experience of television,in part because people no longer have to wait until the next day to discuss their favorite shows,but can satisfy the desire to share as the show airs,giving sponsors a chance to engage consumers directly through platforms like Twitter and Facebook.
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Q1: Surveys that give the ratio of televisions
Q2: Twice each year,Nielsen compiles the ratings from
Q4: Audience composition is the percentage of homes
Q6: Product placement offers marketers the opportunity to
Q8: Cable TV penetration is down due to
Q9: Television time is divided into dayparts.
Q9: Broadcast TV reaches its audience by transmitting
Q10: The ability to fragment the mass audience
Q10: Because the public considers TV the most
Q11: While television tends to be a passive
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