Television is not the most cost-effective way to deliver messages to large,well-defined audiences.
Correct Answer:
Verified
Q7: First-run syndication is also called barter syndication.
Q16: It is easier to gather reliable information
Q17: Nielsen reports that the average U.S.home receives
Q18: The process of buying television advertising time
Q19: The heaviest viewers of broadcast TV are
Q20: When buying radio time,advertisers usually buy the
Q21: One of the advantages of radio advertising
Q22: There are over 20 national radio networks
Q23: While Gillian watched the latest episode of
Q25: As an advertising medium,one of broadcast television's
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