Twice each year,Nielsen compiles the ratings from various markets,and television stations use this information to determine how much they can charge for commercial time.
Correct Answer:
Verified
Q1: Surveys that give the ratio of televisions
Q4: Audience composition is the percentage of homes
Q5: Social media has transformed the experience of
Q6: Product placement offers marketers the opportunity to
Q8: Cable TV penetration is down due to
Q9: Television time is divided into dayparts.
Q9: Broadcast TV reaches its audience by transmitting
Q10: The ability to fragment the mass audience
Q10: Because the public considers TV the most
Q11: While television tends to be a passive
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents