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Which of the Following Statements Describes the Greatest Benefit of Television

Question 27

Multiple Choice

Which of the following statements describes the greatest benefit of television for an advertiser?


A) There is no better medium than television for awareness and image advertising.
B) Many advertisers find that television is a good tool to drive coupon use, as good ads will encourage people to pick up the newspaper.
C) There is no better mobile medium than television for reaching viewers just before they make a purchase.
D) Whether TV viewers like an ad has nothing to do with the popularity of the brand being advertised.
E) Advertisers can take advantage of the relatively high CPM of television to reach out to many prospects.

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