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TurboTax Wanted to Appeal to Women Viewers to Get a Jump

Question 41

Multiple Choice

TurboTax wanted to appeal to women viewers to get a jump on their taxes.Besides targeting the content of the ad at women,they also aired the ad during The Ellen DeGeneres Show,which is broadcast daily at 4:30 p.m.,or _____ time,a time when women are more likely to be watching.


A) peripheral
B) late fringe
C) prep rime
D) early fringe
E) prime access

Correct Answer:

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