Run-of-paper (ROP)advertising rates entitle a newspaper to place a given ad on any newspaper page or in any position it desires.

Name: Run-of-paper (ROP)advertising rates entitle a newspaper to place a given ad on any newspaper page or in any position it desires.
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ROP advertising rates allow newspapers to place an ad in any position on any page they want, giving them more flexibility in ad placement.

Run-Of-Paper (ROP)advertising Rates Entitle a Newspaper to Place a Given