A 116-page Calvin Klein ad in Vanity Fair was made to look like its own magazine in order to promote the company's jeans.It cost over $1 million for Calvin Klein to produce and pay Vanity Fair to include the ad in their magazine,but it also became an exemplar of

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An insert is a type of advertisement that is placed within a publication, separate from the standard pages, making it stand out. The Calvin Klein ad, designed to mimic a magazine within Vanity Fair, is an example of an insert because it is a distinct section added to the magazine to promote the company's jeans.

A 116-Page Calvin Klein Ad in Vanity Fair Was Made