If a publication is available on a controlled basis,it means the
A) publisher must run a series of marketing tests before new subscriptions can begin.
B) magazine is free to individuals believed to be in a unique position to influence the purchase of advertised products.
C) publisher limits the number of copies available so that a premium price can be charged for each issue.
D) publisher limits the number of advertisers in the publication to a maximum of 20.
E) magazine is distributed through exclusive distribution channels rather than sent through the mail.

Question

Quizplus · Accepted Answer

A controlled circulation means that the publisher selects who receives the publication based on certain criteria, such as job title or industry. In the case of a controlled basis, the publisher is giving free subscriptions to individuals who are believed to have the power to influence buying decisions, such as executives, managers, or industry analysts. This is a common practice in the business-to-business publishing industry.

If a Publication Is Available on a Controlled Basis,it Means