Newspaper advertisers can sometimes receive _____,a discount applied retroactively as the volume of advertising increases through the year.

Question

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Earned rates are discounts applied retroactively as the volume of advertising increases through the year. Space discounts are discounts for the purchase of a specific amount of advertising space in advance. Ad overruns occur when an advertiser's ad exceeds the space reserved. Short rates are penalties assessed for not meeting volume commitments. Acquisition fees are fees paid to acquire a company or property.

Newspaper Advertisers Can Sometimes Receive _____,A Discount Applied Retroactively as the Volume