In most print ads,the headline corresponds to the credibility component of the creative pyramid.
Correct Answer:
Verified
Q3: Unlike print ads,broadcast commercials do not use
Q4: Writing for radio requires clearer copywriting than
Q15: The kind of picture to be used
Q16: The visual in an advertisement should identify
Q20: Once the best ad design is chosen,the
Q21: In the creative phase,the _ uses thumbnails,roughs,and
Q22: Designing ads for digital media uses the
Q23: The _ is a highly refined facsimile
Q24: Copy for the comp is usually typeset
Q25: Which of the following is least likely
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