A _____ is the term for the words in the leading position of an advertisement.These words are usually in larger type than the rest of the ad.
A) headline
B) title
C) picture caption
D) banner
E) block copy

Question

Quizplus · Accepted Answer

The term for the words in the leading position of an advertisement is a headline. Headlines are usually in larger type than the rest of the ad to catch the reader's attention and entice them to read further.

A _____ Is the Term for the Words in the Leading