GE uses "Imagination at Work" as its slogan.La-Z-Boy Incorporated uses the slogan "Comfort.It's what we do." Why do these companies most likely use slogans?
A) to use the marketing mix
B) to meet product standards
C) to create a euphemistic ad image
D) to provide continuity for an ad campaign
E) to provide quick recognition at the point of purchase

Question

Quizplus · Accepted Answer

Companies most likely use slogans to provide continuity for their ad campaign, ensuring that their message is consistent and recognizable across various mediums and platforms. Slogans can help to build brand awareness and recognition over time, and can also serve as a quick and memorable way to communicate the unique value proposition of a particular product or service.

GE Uses "Imagination at Work" as Its Slogan