The primary purpose of a banner ad is to
A) facilitate the use of a firm's Facebook page by offering free product samples.
B) bring Internet users to a website other than the one they intended to visit.
C) ensure that website users are engaged with a firm's product or brand.
D) encourage Internet users to share entertaining messages with others.
E) achieve synergy by ensuring that artwork and headlines work together.

Question

Quizplus · Accepted Answer

The primary purpose of a banner ad is to redirect Internet users to a website other than the one they intended to visit. This is accomplished by placing the ad on other websites or in search engine results pages, encouraging users to click on the ad and visit the advertiser's website.

The Primary Purpose of a Banner Ad Is to