The two commonalities of great ads are the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.
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Q1: As a group,the people who work in
Q2: One method for alleviating creative blocking is
Q4: Visual and verbal metaphors can be used
Q4: The creative pyramid is a model that
Q5: Value-based thinkers are better able to embrace
Q6: The creative brief not only identifies the
Q7: Most ads,whether they are informational or transformational,succeed
Q8: For transforming and manipulating concepts,Von Oech suggests
Q9: In advertising,it is important for the creative
Q11: The creative strategy document is sometimes referred
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