A bold,creative initiative that builds on the strategy,joins the product benefit with consumer desire in a fresh,involving way,brings the subject to life,and makes the audience stop,look,and listen is called the big idea.

Question

Quizplus · Accepted Answer

This statement accurately describes what a big idea is. A big idea in marketing is a creative and engaging strategy that connects a product's benefits to the wants and needs of consumers in a unique and attention-grabbing way. It is an essential component of successful marketing campaigns.

A Bold,creative Initiative That Builds on the Strategy,joins the Product