The principal benefit of integrated marketing communications (IMC)is cost-efficiency.

Question

Quizplus · Accepted Answer

The principal benefit of integrated marketing communications (IMC) is not cost-efficiency, but rather consistency and coordination of all marketing efforts towards a unified message and goal. While IMC can potentially result in cost savings by reducing duplication and maximizing the effectiveness of marketing spend, this is not its primary benefit.

The Principal Benefit of Integrated Marketing Communications (IMC)is Cost-Efficiency