Silly Putty has been around for years as a gag gift sold in specialty stores.It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a market leader.Which of the following strategies has Silly Putty most likely followed?

Question

Quizplus · Accepted Answer

Silly Putty has followed a guerrilla strategy by targeting a small, defendable market niche without directly confronting larger toy companies, akin to guerrilla warfare tactics that focus on small, flexible strategies rather than head-on confrontations.

Silly Putty Has Been Around for Years as a Gag