As the leading manufacturer of bleach in the nation,Clorox must guard itself against challenges from detergent manufacturers who are using bleach as a detergent additive.According to Jack Trout and Al Reis's Marketing Warfare,which type of strategy should Clorox use?

Question

Quizplus · Accepted Answer

Defensive strategy would be the best choice for Clorox as it involves protecting the current market share and defending against attacks from competitors. Clorox must constantly innovate and promote its brand to maintain customer loyalty and prevent them from switching to competitors who offer bleach as an additive in detergents. Defensive strategy also involves maintaining a strong distribution network and improving customer service to retain customers.

As the Leading Manufacturer of Bleach in the Nation,Clorox Must