Hops Grillhouse & Brewery,formerly known as Hops Restaurant/Bar/Brewery,unveiled a multimillion dollar brand strategy featuring a new menu intended to "capture consumer preferences for high quality,freshness,and grilled tastes as well as an array of aromas,textures,and price points." Its product mix of handcrafted beer and superior food is unlike that offered by other similar restaurant chains.This description relates to the restaurant's _____ strategy.

Question

Quizplus · Accepted Answer

The description of Hops Grillhouse & Brewery's brand strategy, particularly its focus on handcrafted beer and superior food, suggests that the restaurant is using a positioning strategy. Positioning refers to the way a company differentiates itself from competitors in the minds of consumers, and Hops' unique product mix is intended to set it apart from other similar restaurant chains. The other options (segmentation design, market segmentation, marketing mix, and diversification) do not fully capture the nature of the restaurant's strategy as described.

Hops Grillhouse & Brewery,formerly Known as Hops Restaurant/Bar/Brewery,unveiled a Multimillion