_____ is the ratio of perceived benefits to the price of the product.

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The ratio of perceived benefits to the price of the product is known as its value. Value is a key factor in a consumer's purchasing decision, as it represents the benefit that the customer expects to receive in exchange for the cost of the item. The higher the perceived value, the more likely a customer is to make a purchase. Therefore, businesses aim to create products with a high perceived value in order to attract and retain customers.

_____ Is the Ratio of Perceived Benefits to the Price