Jerome stopped at Brewster's and purchased a chocolate ice cream cone.As he was exiting the store,the cone developed a leak and dripped ice cream all over his expensive suit.At that point,he swore to never buy Brewster's ice cream again.In terms of the messages that stakeholders receive,Jerome received a(n)_____ message.

Question

Quizplus · Accepted Answer

Jerome's experience with the leaky ice cream cone was an unplanned message. It was an unexpected negative experience that he associated with Brewster's, which could influence his future behavior and purchasing decisions.

Jerome Stopped at Brewster's and Purchased a Chocolate Ice Cream