Describe how an advertiser might achieve synergy,the principal benefit of IM
C. Provide an example.
The concept of integration is wholeness. Achieving this wholeness in communications creates synergy-the principal benefit of IMC-because each product message reinforces the others for greater effect. For example, when a Mountain Dew grocer runs an endcap promotion (a special display at the end of an aisle) alone, it might generate a 10 percent increase in volume. If he runs an ad for Dew with a coupon, that might deliver a 15 percent increase. But running both together might grow volume by 35 percent. That's synergy-the whole is greater than the sum of its parts.

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The Answer of Describe how an advertiser might achieve synergy,the principal benefit of IM
C. Provide an example.
The concept of integration is wholeness. Achieving this wholeness in communications creates synergy-the principal benefit of IMC-because each product message reinforces the others for greater effect. For example, when a Mountain Dew grocer runs an endcap promotion (a special display at the end of an aisle) alone, it might generate a 10 percent increase in volume. If he runs an ad for Dew with a coupon, that might deliver a 15 percent increase. But running both together might grow volume by 35 percent. That's synergy-the whole is greater than the sum of its parts.

Describe How an Advertiser Might Achieve Synergy,the Principal Benefit of IM